RBC signs with Sanzo Beverage Company Inc.
Resurgence Brewing Company has signed with Sanzo Beverage Company, Inc., a Southern Tier-based distributor. This new partnership will allow RBC to broaden its distribution throughout Western New York, including markets where the brand had not previously been sold, such as Allegany, Orleans, Wyoming and Cattaraugus counties.
Resurgence Brewing Company has worked with Try-It Distributing for the past year to sell into Buffalo-area markets on a larger scale than the brewery was able to reach on its own. That relationship has allowed RBC to expand throughout the Buffalo-Niagara market. By working with Try-It, RBC has been able to sell into a wide range of establishments, with the help of the distributor’s staff of salespeople and the support of the larger company’s team. Working with Sanzo will help RBC do the same in the Southern Tier counties, helping even more beer-lovers to “experience great beer.
“We’re excited to partner with the Sanzo team to bring our beer into the greater WNY region, and offer craft beer lovers the beer experience we’ve been bringing to the Buffalo area for a couple of years now,” said RBC Owner Jeff Ware. “Since we first opened our doors on Niagara Street over two years ago, we’ve worked hard to bring the experience of our beer to people who appreciate quality, carefully crafted brews. Partnering with distributors helps us do that to a larger group of people than we could on our own.”
The new partnership with Sanzo will allow RBC to continue its mission to bring great beer to fans everywhere. The first order went out the door this week, and will hit the market shortly.
Resurgence Brewing Company is located at 1250 Niagara St. in Buffalo, N.Y. and opened its doors in June of 2014. Ware and his team are dedicated to furthering the “resurgence” of the local economy through beer as an economic and social driver, and started the taproom and biergarten on the West Side of Buffalo for that reason. Since its inception, the brewery has been dedicated to creating unique, creative beers with iconic flavors, including Sponge Candy Stout, Loganberry Wit, Blood Orange Saison, and its flagship Resurgence IPA.